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Crafting Tomorrow’s
Visual Stories Today.
Curated by Relative Lab, this playlist reflects a human-centric creative process, blending the studio’s artistic vision with thoughtful craftsmanship. Some product shots were captured in our studio, highlighting a hands-on approach to detail. While AI played a supportive role in generating visual elements, the direction and storytelling were shaped by human experience. Combined with music by real musicians, the collection emphasizes originality and care.
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Serum 3 | Beauty | 30s
Reflects a seamless partnership between human creativity and AI technology. The central character was thoughtfully designed and trained to achieve consistency, blending artistry with innovation. Beauty shots were realised through a measured combination of visual compositing and AI, while hair sequences were meticulously refined using high-precision prompts. Each detail was approached with care, ensuring the final piece is both sophisticated and quietly groundbreaking.
Made | Fragrance | 30s
The Made video showcases the seamless integration of AI-driven design and thoughtful craftsmanship. The central male talent was carefully conceived and created using extensive research on appearance and age, ensuring he embodies the perfect fit for the narrative. Both the character and product were meticulously trained with AI to achieve consistency and authenticity, resulting in a refined and cohesive visual experience.
Choco Junkie | Health | 30s
Combines thoughtful craftsmanship with advanced AI technology to create a playful yet refined narrative. The central character was carefully designed and trained to achieve a consistent and engaging presence, blending technical precision with creative flair. While the product shots were captured live to preserve their authenticity, visual effects and AI were subtly integrated to enhance the overall aesthetic. The result is a charming and polished piece, effortlessly balancing innovation with a touch of whimsy.
Crafted by Imagination | 48s
Set against the backdrop of Victorian-era streets, this experimental film explores the invasion of towering, strange mechanical machines. Designed as a creative exercise, the project delves into how innovative storytelling techniques can reimagine classic narratives, blending historical settings with futuristic themes to captivate and inspire.
Bubble Lux | Beauty | 30s
A testament to the harmonious blend of human ingenuity and AI innovation. The product itself was meticulously AI-trained to ensure visual consistency and allure, while the soap bubbles were elegantly crafted using precision prompts to capture their delicate, ethereal quality. Together, these elements create a sophisticated and visually captivating narrative, embodying the brand’s spirit of modernity and refinement.
Special K | Character Test | 30s
The Kellogg's Character Test was a pre-visualisation exercise designed to explore the consistency of a 2D character reimagined in 3D. Set against live-action backgrounds, this project tested the integration and fluidity of the character within real-world environments, ensuring a seamless and visually cohesive result. The process highlights a careful balance between artistic intent and technical precision.
Vauxhall | Experimental | 20s
Gergasi | Corporate | 120s
"The Gergasi Logistics project was a forward-thinking exercise in creating a corporate film entirely powered by AI-generated video. Designed to push the boundaries of what AI can achieve, the film demonstrates the potential for companies to realise ambitious visions without the prohibitive costs of traditional production, making high-quality storytelling more accessible and affordable.
Ghost Across Borders | 4mins
Ghost Across Borders was created as a pitch for emerging streaming platforms dedicated exclusively to AI-generated films. Envisioned as a groundbreaking series slated for production in 2025, the project showcases the potential of AI-driven storytelling, blending innovation with compelling narratives to captivate modern audiences.
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