About Us
Innovate. Engage. Amplify.
This philosophy defines who we are at Relative Lab and drives everything we do.
Innovate.
We believe in pushing creative boundaries to deliver fresh, forward-thinking solutions. Whether it's through design, branding, or digital strategy, our goal is to redefine your brand's identity and create a lasting digital presence.
Engage.
We craft immersive experiences that connect with your audience. By blending strategic content, design, and storytelling, we foster meaningful connections that go beyond surface-level engagement.
Amplify.
Through targeted strategies and compelling narratives, we amplify your brand’s voice. Our focus is to increase your brand’s reach and impact, ensuring that your message resonates in the competitive digital landscape.
Brianne Jasmin Aeria-Ruffin
Chief Strategist
Brianne, or fondly known as Anne is a seasoned professional with a wealth of experience in the fields of public relations, media management, and digital marketing. Holding an Advanced Diploma in Mass Communication with a specialisation in Advertising , Anne has honed her skills over the years, becoming a proficient Chief Storyteller.
With a career spanning over a decade, Anne has spearheaded various projects, including influencer and media management for renowned brands like Padangs On Wheels and Farmers Union Yogurt. She has also led successful digital campaigns for international clients, showcasing her expertise in social media management and content creation.
Anne's career highlights include her role as a Project Manager at Shell Malaysia, where she organised and executed prestigious events commemorating Shell's 125th anniversary. Additionally, her tenure at ABNXcess Media Group as a Senior Writer and TV Host equipped her with invaluable skills in content creation and broadcasting.
Outside of her professional endeavours, Anne is passionate about leveraging her expertise to empower startups and aspiring entrepreneurs. She believes in the power of storytelling to drive brand success and is committed to helping businesses navigate the complexities of the digital landscape with clarity and confidence.
Deryl Emuang
Multimedia Director
Before transitioning to film directing, Deryl was a well awarded Offline Editor. Starting out as a Fashion Designer, Deryl moved on to wardrobe styling and then offline editing. Over 10 years, he gained the reputation for always giving another point of view in his edits and his sound technical skills as a VFX Supervisor. Deryl went on to apply his strong film language and non-linear approach to film directing.
As a Film Director for many big brands, and renowned for his slick imagery, clean art direction, and edits that always surprise and thrill.
Deryl specializes in crafting transformative branding and functional websites that empower businesses to soar to new heights. With a keen eye for capturing brand essence and creating captivating visuals, Deryl's expertise extends from logo design to brand messaging. Their websites are not only visually stunning but also optimised for user experience and conversion. Through innovative design and strategic thinking, Deryl's creations propel businesses forward, attracting customers and driving growth in the digital landscape.
Awards
2000 Malaysian Video Awards: Silver for Best Editing
2004 Asian Television Awards: Best Editing + Best Special FX
2015 Citra Pariwara Indonesian Ad Awards: Beverage & Drinks Category
2018 New York Festival Global Awards: Social Media